top of page
Untitled design (4).png

MILENA CABALLERO'S PORTFOLIO

Home: Welcome

ABOUT ME

Hello! I'm Milena and I've recently graduated from American University with a B.A. in Public Relations & Strategic Communications and a minor in Marketing. I was born in Paraguay and have moved around ever since. Due to my father's position in the UN, I've had the opportunity to explore different cultures, which has greatly shaped my outlook on life. My family and I have lived in different countries including Serbia, the United States, Peru, and Panama. Because of my international upbringing, I also seek for challenges and excitement in my professional life. 


I love all things beauty, design, fashion, travel, and gourmet food, and would be happy to say I work in any of these industries. As a recent graduate transitioning into the real world, I am looking for an entry-level job in PR or Marketing that will help me grow as a young professional and help me cultivate my skills to make further progress in my career. 

​

This portfolio showcases several projects and assignments I've worked on throughout my college career. I've come a long way, but there's always room to learn more.

​

Home: About Me

RÉSUMÉ

Feel free to take a look at my "Hoja de Vida," as we call it at home. I've always liked what we call a CV in Spanish. The literal translation would be "Page of Life."

Screen Shot 2022-03-22 at 10.07.15 PM.png
Home: Case Studies

MARKETING PORTFOLIO

Screen Shot 2022-03-23 at 10.50.55 AM.png
Screen Shot 2022-03-22 at 10.05_edited.jpg
K7HGCASECVA2BJMVV226JKS5GQ.jpeg
Mano a Mano logo (1).png

ZARA CLIENT MEMO

For my Social Media Strategies and Tactics class, we were asked to choose a brand and develop a digital marketing plan based on an assessment of their current digital marketing efforts. This is the initial (fictitious) client memo which was the first piece of the project.

ZARA DIGITAL MARKETING PLAN

After my memo was "approved" by my client, Zara, I developed a digital communications plan that includes the brand's business challenge, audience, strategies, tactics and a plan to measure results.

ZARA DIGITAL PITCH

How I pitched my marketing to the communications lead and his team.

MANO A MANO CREATIVE BRIEF

One of my favorite classes was Strategic Communication in Advertising. For this class, we had to come up with an organization from scratch and work on several projects for it. This creative brief is one of the assignments that I enjoyed doing.

Screen Shot 2022-04-13 at 11.07.20 AM.png
f0e41c39ff2a1a4e90d64f4ae20f6668.jpeg
s1-10.png
Screen Shot 2022-04-19 at 8.44.05 PM.png

MANO A MANO MEDIA PLAN

For the purpose of our campaign for our made up organizations, we created an advertising media plan.

Click here to view

TATA TEA CASE STUDY WRITE UP

This Harvard case study revolves around Tata Tea Limited, a seller of packet tea in India, which is considering acquiring Tetley Tea in the year 2000.

SPSS ASSIGNMENT - GUCCI

Examining the differences in perceptions of the Gucci catalog and opinions about promotional games in catalogs between consumers who have purchased from the Gucci catalog versus those who did not.

SAMPLE MARKET RESEARCH PROPOSAL

This proposal consists of a Market Potential Analysis regarding sports cars and minivans and comparing the PA-NJ-DE-MD and MA-NH Metro Areas.

Home: News

PUBLIC RELATIONS PORTFOLIO

As a Public Relations & Strategic Communication major, I've taken several courses through which I've gained the necessary skills to conduct in-depth research and determine a brand's core problem, which translates into their opportunity. From this, I've developed buyer personas, created measurable objectives, ideated strategies and tactics, and evaluated campaign success. I've also learned how to write press releases, talent schedules, media alerts, email pitches, corporate memos, and fact sheets. Below you will find some of my favorite projects I've worked on as well as some writing samples.

Screen Shot 2022-04-13 at 12.25.15 PM.png

LAUNCH YOUR LIFE @ CITY RIDGE CAMPAIGN

For my capstone class, my team and I were tasked to develop a strategic campaign for a real client - City Ridge, a luxury planned neighborhood in Northwest Washington.

nhtsa-logo-no-text-1200-1200.jpeg

NHTSA STRATEGIC PLAN

For my Media Relations class, I was tasked to create a strategic media plan for the NHTSA. The goal of this campaign was to convey the importance of parents setting a good example for their kids when driving, as a way to prevent distracted driving accidents.

gorilla-glue-logo.jpeg

GORILLA GLUE PRESS RELEASE

This consists of a press conference to address two recent cases of misuse of Gorilla Glue and announce a change in the packaging label.

girlscouts-logo.webp

GIRL SCOUTS PRESS RELEASE

This release is on the launch of a new healthy Girl Scout cookie in partnership with Michelle Obama to support a civic engagement initiative.

l68q0xw3172vydywzfqj_edited.jpg

MEDIA ALERT WASHINGTON COMMANDERS (FORMERLY KNOWN AS REDSKINS)

Involves a bachelorette date auction in support of breast cancer hosted by the  Washington Redskins, who are now known as the Washington Commanders.

Home: News

EVENTS PORTFOLIO

Something I never thought I'd like, but ended up loving. I had the pleasure of learning more about Events and Entertainment through my coursework at American University and ended up falling in love with these areas of PR.

Screen Shot 2022-03-23 at 11.31.54 AM.png

“ROBYN”: NEW YORK ALBUM LAUNCH PARTY

If only this were real...
This is a fully planned red carpet and cocktail event in New York for the upcoming release of Rihanna's new album 'Robyn'. This includes a presentation, run of show, talent schedule, and budget for the event.

Screen Shot 2022-03-23 at 11.59.33 AM.png

WAKANDA FOREVER MOVIE PREMIERE & RECEPTION

One of my favorite projects. This is a detailed presentation for the red carpet premiere of the upcoming Black Panther movie and a reception at the Roosevelt Hotel. This includes the run of show and the budget for the event as well.

Untitled design (2).png

RUN OF SHOW FOR SMITHSONIAN INSTITUTION EXECUTIVE RETREAT AT MERIDIAN HOUSE

In celebration of the 175th anniversary of the Smithsonian Institution, I planned an executive retreat for a total of 50 executive members, followed by a celebratory cocktail reception for 200 invitees at the Meridian House.

Screen Shot 2022-03-23 at 12.38.53 PM.png

CASE STUDY - BLACK WIDOW PREMIERE

This presentation is essentially a visual packet on the campaign for the premiere of Black Widow. It reviews all the campaign elements - objective, tactics, key messages, and all major press coverage.

Home: Projects

GRAPHIC DESIGN SAMPLES

Home: Text
Home: Pro Gallery

CONTACT

Washington, D.C. (for now)

mcaballero3103@gmail.com

+1 202-258-0780

Thanks for submitting!

Home: Contact
  • Twitter
  • LinkedIn

©2022 by Milena. Proudly created with Wix.com

bottom of page